Alicia Richardson has worked in fashion media for the past 12 years. The first five were spent as part of the editorial team at Australian Elle Magazine, she then moved to New York in 1999. Based in Manhattan for the following five years, she worked on American Elle Magazine and www.elle.com (covering fashion, the New Yorks shows and beauty) and helped to launch the Bloomingdales fashion title, B Magazine, where she remained Beauty Editor until 2004.

Now back in Sydney and Editor of What's What, Alicia is able to immerse herself in both local and international fashion to keep you up-to-the-second with all the news and inspirational trends.

Fiona Milne (aka FiFi) has worked at Harpers Bazaar, InStyle, Vogue and as Fashion Director at Elle. She has styled many celebrities including Cate Blanchet, Natalie Portman and Elle Macpherson and shopped the world over. Many times.

Jessica Adams began her career at Elle magazine and is the astrologer for international editions of Vogue, Cosmopolitan and The Australian Women's Weekly. Her latest astrology books are Astrolove (Penguin) and Essential Astrology For Women (HarperCollins.) She is also a bestselling novelist.

Anna Johnson has been a journalist for TV, print and radio for twenty one years. Exactly half her life. She was a regular contributor to Vogue, Elle, Marie Claire, Conde Nast Traveler, The Australian and The Sydney Morning Herald before concentrating her energies on her own books. Three Black Skirts is now translated into 17 languages. Handbags: The Power of the Purse has sold a quarter of a million copies and her new book The Yummy Manifesto is being written for Random House, US. Anna is a mother of one with no hobbies.