Alicia Richardson has worked in fashion media for the past 12 years. The first five were spent as part of the editorial team at Australian Elle Magazine, she then moved to New York in 1999. Based in Manhattan for the following five years, she worked on American Elle Magazine and www.elle.com (covering fashion, the New Yorks shows and beauty) and helped to launch the Bloomingdales fashion title, B Magazine, where she remained Beauty Editor until 2004.

Now back in Sydney and Editor of What's What, Alicia is able to immerse herself in both local and international fashion to keep you up-to-the-second with all the news and inspirational trends.

Designer Peter Morrissey is a dominant force in the Australian fashion industry. Throughout his career Peter has dressed some of the world's biggest stars from Nicole Kidman and Kylie Minogue, to Megan Gale and Michael Hutchence.

Peter's design philosophy revolves around making it simple to look sexy in our high-speed, modern world. His incredible ability to help everyday people look and feel spectacular makes Peter a dream choice to Makeover Australia.

The beautiful Erika Heynatz has quickly blazed an enviable path in the Australian fashion and entertainment industries.

Starting her career as an international model, it wasn’t long before Erika turned her talents to film and television, where she quickly enjoyed success with hosting roles on shows such as "Australia's Next Top Model" and "It Takes Two".

As one of this country's most respected hair and beauty stylists, Joh's name has become synonymous with not only beautiful hair, but with elegance and style.

His dedication to his craft, as well as a high-profile clientele, has seen Joh Bailey's name rise to iconic status throughout the country, garnering him international recognition and ensuring his longevity as Australia’s most loved hair & beauty stylist.

Fiona Milne (aka FiFi) has worked at Harpers Bazaar, InStyle, Vogue and as Fashion Director at Elle. She has styled many celebrities including Cate Blanchet, Natalie Portman and Elle Macpherson and shopped the world over. Many times.

Jessica Adams began her career at Elle magazine and is the astrologer for international editions of Vogue, Cosmopolitan and The Australian Women's Weekly. Her latest astrology books are Astrolove (Penguin) and Essential Astrology For Women (HarperCollins.) She is also a bestselling novelist.

Anna Johnson has been a journalist for TV, print and radio for twenty one years. Exactly half her life. She was a regular contributor to Vogue, Elle, Marie Claire, Conde Nast Traveler, The Australian and The Sydney Morning Herald before concentrating her energies on her own books. Three Black Skirts is now translated into 17 languages. Handbags: The Power of the Purse has sold a quarter of a million copies and her new book The Yummy Manifesto is being written for Random House, US. Anna is a mother of one with no hobbies.