Australian Fashion Week (AFW) finally has a naming rights sponsor – Rosemount Estate wines.

The multi-million dollar deal will see the event called Rosemount Australian Fashion Week for the next five years. And while the news left many a twitter that the deal could see the fashion set sipping Yellowglen at next year’s event (Rosemount is part of the Fosters group of companies, which also owns Yellowglen), it will give the event some much needed cash.

Maybe AFW could take a mint leaf out of New York Fashion Week’s book and get Nestle to sponsor the event with its Mint Pattie brand. The American version of the sweet is called Peppermint Pattie and has been around since the 1940s and is one of the sponsors of New York Fashion Week. Hershey’s, the company that owns Peppermint Pattie, thought the event would be the perfect vehicle for making the confectionary the sweet of choice for fashionistas – after all, it has 60 per cent less fat than the other top-selling chocolate bars. And it leaves your breath fresh for all that air kissing.