No sooner do I declare that the Daily What is going to have a self-imposed moratorium on stories about high end designers doing ranges for low-end retail stores (last week), that news of more such deals comes to hand. Kate Moss is now in on the act and is designing a range for the UK retailer Top Shop. The range, which will be an ongoing project, will hit Top Shop stores early next year. The Daily What also understands that Target Australia will soon unveil a budget-priced fashion range by a big name Australian designer. The exact details, such as which designer, remain a closely-guarded secret. However, a source has told the Daily What that there is more than one designer involved and the range, or ranges, will hit Target stores before Christmas.
David Meagher was the fashion editor of The Australian Financial Review magazine for seven years. He has written extensively on fashion and design for a number of publications. His bestselling book It's not Etiquette: A Guide to Modern Manners was published last year and he is also the author of the forthcoming collection of interviews with designers, Fashion Speak to be published by Random House Australia next year. David will be giving What's What the insider fashion news, updated daily.
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