The Australian fashion media went into an absolute frenzy when it was announced that Stella McCartney, award-winning international designer and daughter of ex-Beatle Sir Paul McCartney, has teamed with Target. Stella's limited-edition collection is part of Target's Autumn/Winter 2007 range, which will be available in stores on March 12th.

"Stella Steel", as she is known to journalists worldwide, started designing for label Chloe and now has an eponymous line with the Gucci group, has done something similar in Europe and North America. In late 2005 she teamed with H&M, a hugely popular fashion retailer famed for bringing runway inspired, yet affordable, fashion to their customers, designing an autumn/winter range for them to sell.

To get their hands on Stella's H&M range fashion hungry consumers were lining up on the streets outside their stores before the doors opened. In the mayhem that ensued all the items sold out in under an hour, with items even being pulled of store mannequins.

Undoubtedly Stella's 42-piece Target range will generate the same popularity as her H&M collection, so make sure to mark March 12th in the diary - it might be a good morning to take off work!*

* If you want to get a sneak peek Australia's marie claire magazine has a feature on Stella and the range in their March 2007 issue