In its eleventh year, the L'Oreal Melbourne Fashion Festival features both established and emerging talent, plus shows from the larger retail chains.

The unique aspect? Alongside the industry-only fashion shows, the general public are invited to join in through both ticketed and free events.

With 100 plus events the L'Oreal Melbourne Fashion Festival will attract a total audience of more than 190,000, making it the largest consumer fashion event in the world.

This year the Festival's theme is "modern chic" and it will be launching the autumn/winter collections of designers including Alice McCall, camilla and marc, Fleur Wood, Bettina Liano, Lisa Ho, Sass & Bide and many, many, more.

For more information on all aspects, including which shows are open to the public, visit the LMFF's official website www.lmff.com.au