When Westfield asked Zimmermann, Leona Edmiston and Fashion Assassin to each design a tote to help raise funds for the Lifeline charity, the designers could not have been more obliging and involved.

Each individual satin-lined canvas bag beautifully reflects the designer’s signature style. Leona Edmiston summed it up perfectly when asked about the project, "Great idea and a great cause - we agreed on the spot to be a part of this project - what better than to carry a designer bag for a good cause".

The bags will retail for $9.95 with all profits going to Lifeline, a charity which for more than 40 years has provided Australians in need with access to 24-hour telephone counselling. The 131114 service takes around 500,000 calls each year from vulnerable Australians.

These limited-edition totes were created to coincide with the launch of the Winter Fashion 2007 campaign at Westfield and will be available exclusively from the Thursday 8th March, 2007, at the Fashion Hubs at selected shopping centres.

The Fashion Hubs are only in centre for a short time so click here to find the one nearest to you: Fashion hub sites

What's What have sixty of these chic totes to give away, with entries closing March 31, 2007. Register to win