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Friday, 31 August 2007
Mischa Barton Meets French Connection Style
French Connection are now stocking a divine beaded dress that Mischa Barton was seen wearing earlier in the year.

Mischa Barton is without doubt one of the best-dressed starlets on the planet. Whatever she puts on just seems to work perfectly. Therefore, it only makes sense that we take inspiration from Mischa's style, so it's exciting news that French Connection in Australia have made available a beautiful dress that Miss Barton was recently seen wearing in Los Angeles.

The dress named "Esther Beads Kaftan" is a lovely creamy white, light weight silk tunic dress with equisite beading and sequin detail around neckline and cuffs. No doubt putting this on will have you feeling like a Hollywood girl (and all for just $199.95).

Another no brainer is how quickly it will disappear from the shelves, so if this little number appeals we suggest you get to a French Connection store super fast.

Monday, 27 August 2007
Cosmopolitan Magazine Planning To Hold World's Biggest Bikini Shoot
Australia's Cosmopolitan Magazine and Gilette 'Venus Breeze' are partnering to try and break the Guinness World Record for the largest ever swimsuit shoot in Bondi this September. And if you want to be a part it's not too late.

It is expected that over 600 women will head down to Bondi Beach on the morning of Wednesday 26th September, 2007, to help break the Guinness World Record for the largest ever swimsuit photo shoot.

Hosted by Cosmopolitan editor, Sarah Wilson, participants will be given a swimsuit, breakfast and a goodie bag valued at $100, and will also appear in the January 2008 issue of Cosmopolitan magazine.

The beach will be lined with Venus Breeze shaving tents, beauty booths, tents filled with refreshments and tents for sun protection.

There will be a DJ creating the summer vibe via sounds, an aerial photographer and a Channel Nine helicopter circling the skies to capture highlights from the day. A video stream of the making of the shoot will also be put up on the Cosmopolitan website. Most certainly non-stop action.

If this sounds like the kind of record breaking event you'd like to be involved in, head to the Cosmopolitan event registration page now for more details on how you can join in.

 

Thursday, 23 August 2007
The Veronicas To Visit Westfield Carindale
This coming Sunday, August 26th, is your chance to meet up with the funky, punky princesses in person.

Not only are The Veronicas one of Australia’s most loved groups, they’re also one with the most fun dress sense! So much so that they’ve actually inspired their own clothing range, exclusive to Target.

Now you can find out why at the Westfield Carindale Target store, when you check out the girls in person, along with their rock chic clothes. “It’s a bit punk princess, mixed with rock ‘n’ roll,” say The Veronicas.

Think cute tees, vests and dresses, in signature black, white and red. Picture these trimmed with skulls, hearts and funky badges, to give some attitude plus personality, and you’ve got the idea.

The Veronicas will be appearing outside the Westfield Carindale Target store at 1pm on Sunday 26 August.

Wednesday, 22 August 2007
JODI GORDON GOES GLAM WITH DIVA
THE MUCH ADORED HOME & AWAY STARLET STARS IN DIVA'S HOT NEW CAMPAIGN TO INTRODUCE A HOLLYWOOD INSPIRED DIAMANTE RANGE.

diva's latest jewellery range, a glamorous red-carpet diamante collection, hit the stores this week with the help of Home & Away starlet Jodi Gordon.

The new 'Go Glam' range features big, shiny rings, diamante necklaces and wrist-wear all designed make a serious statement.

Need some extra enticement to get fully glammed up? diva's Go Glam campaign will include a special sales incentive for the customer to purchase a second item from the selection for just $5. A truly bargain price for twice the sparkle.(This promotion runs until 1/9/07).

Thursday, 16 August 2007
David Jones launches at Westfield Chermside

The weekend saw some of the biggest names in Australian fashion (and more) descend on Westfield Chermside to help launch the new David Jones store.

The most glowing presence at the launch was that of David Jones ambassador and international model Megan Gale, who, dressed in summery white, was given the role of official ribbon cutter, which she did alongside David Jones CEO, Mark McInnnes, and Brisbane's Lord Mayor, Campbell Newman.

Other appearances on the day included the dynamic designer duo Zimmermann sisters, make-up artist Napoleon Perdis, who made himself available for top of the line makeovers, chef and writer extraordinaire Donna Hay, who was signing copies of her latest cookbook and also Bob the Builder who entertained the kids. There was certainly something for everyone!


Friday, 10 August 2007
WIN A DREAM JOB AS A BUYER WITH MYER!
A dream job, involving being paid to shop, is up for grabs thanks to fashion career website Ragtradejobs.com.au.

From the moment Jennifer Aniston's Friends’ character Rachel Greene landed a position as a buyer at New York department store Bloomingdales's, the job whereby you are paid to shop, all day, every day, was thrust into the limelight, and has been seriously coveted ever since.

Fashion job board website www.ragtradejobs.com.au has kindly teamed with Myer to come up with the 'holy grail' of positions working in Myer's Buyer team as a 'Fashion Category Buyer Assistant'. The winner gets this career opportunity of a lifetime, plus a $3000 wardrobe, $500 worth of MAC makeup and an Asus Notebook computer. 

They also have a promotion running for 'Dress for the job you want not the job you're in!’ The winner receives a $2000 Myer Gift Card to purchase the perfect outfit. To enter simply visit you local Myer store, style an outfit for your dream job interview, take a photo in front of the 'Holy Grail' banner and upload the image onto Ragtradejobs.com.au. So simple and nice prize indeed.

Tuesday, 7 August 2007
MEGAN & JENNIFER BOTH SHINING BRIGHTLY
There's nothing like a bit of competition to bring out the best in us, as David Jones and Myer are proving with their new season campaigns.

Sydney is about to experience two of the biggest fashion evenings in Australia for 2007, with the national launch of the David Jones Summer Collection being held tonight and Myer unveiling their Spring Summer Collection the following night, on Wednesday 8th August.

Both retailers will be calling on their equally gorgeous ambassadors – DJ’s Megan Gale and Myer’s Jennifer Hawkins – to front parades which will showcase the clothing we will find in their stores in the warmer months ahead.

The David Jones Summer campaign is themed ‘Summer d’Azur’ and was shot in the French Riviera. The national ‘AAA-List’ launch tonight is being held at the Royal Hall of Industries, Fox Studios, Moore Park, where the ‘Summer d’Azur’ theme is to be re-created by Creative Director Mike Mizrahi, showcasing Australian designers including Anna Thomas, Ginger&Smart, Colette Dinnigan and Lisa Ho.

There is said to be a total of 600 guests expected at DJ’s event, who will be indulging in all the best France has to offer – Moët & Chandon champagne, truffles, foie gras and crème brulée.

Myer’s event is being held at Redfern’s CarriageWorks with a ‘fusion of theatre and art’ the inspiration behind the show. Josh Goot’s designs will open the show, while new recruit Jayson Brunsdon will close with labels such as Nicola Finetti and Toni Maticevski also featuring.

As for numbers, Myer are expecting 550 guests, and are planning on creating the longest front row in Australian history - a 34-metre catwalk with enough room for 125 people to line up alongside.

What's What will keep you in the loop, with both celebrity and catwalk images from each evening to be published in Famous Fashion later in the week.

Thursday, 2 August 2007
AUGUST 3RD IS JEANS FOR GENES DAY
Jeans rule on Friday August 3rd, 2007, thanks to a major Children's Medical Research Institute fundraiser that is giving us the green flag to wear our favourite denim, no matter where we are headed, for just a small contribution.

Jeans for Genes is held on the first Friday of August each year to help raise funds for scientists who are working to try and prevent genetic diseases such as leukaemia, muscular dystrophy and genetic defects (which at the moment effect one in twenty children).

The dedicated scientists at the Children's Medical Research Institute are tirelessly working to prevent these diseases before they occur in our children and tomorrow we have the chance to help.

This major fundraising concept began in 1994 with over $38 million raised for CMRI. Last year $4.01 million was raised, the challenge is to exceed this figure in 2007.

So how to participate? Firstly, make the choice to wear your favourite jeans in place of what you would ordinarily wear tomorrow. Secondly, you need to make a donation of a gold coin (or more if you like) for the privilege of doing so.

The following Westfield Centres will have donation collection areas set up, simply ask Concierge to direct you to the right location:  

NSW
Bondi Junction
Centrepoint
Chatswood
Eastgardens
Parramatta
Penrith
Miranda
North Rocks

QLD
Garden City

ACT
Woden

Alternatively you can find out where you can make a contribution on-line at  the Jeans for Genes site.

Not into jeans right now? Not to worry you can purchase a badge or other Jeans for Genes merchandise to show your support.

Wednesday, 1 August 2007
Ubermodel Gisele Heading to Australia
Novo Shoes has announced they are bringing the world's most in-demand (not to mention highest paid) model to Australia this October.

We recently reported on Forbes.com announcing the top paid models globally for 06/07, of which Brazilian beauty Gisele Bündchen blew every other genetically blessed woman out of the water.

It's now been revealed that Novo Shoes are bringing 27-year old Gisele to Australia in early October to promote the new Gisele Bündchen Ipanema Collection of footwear.

Gisele helped launch the Ipanema Collection in 2001 with two main goals. One being to create cool and comfortable footwear, the other to raise funds towards the Y Ikatu Xingu Campaign (translated meaning "Pure Xingu Water") which aims to preserve the headwaters of the Xingu Rivers in her homeland of the Brazilian Amazon, which are sadly under threat from deforestation.

Both of these aims have been achieved, with over 100 million pairs of the thong style shoes being sold since the brand’s launch and considerable monies raised to help save the Xingu River system and the livelihoods of those who live alongside it.

The Ipanema Collection, which includes four styles very much inspired by traditional Brazilian artworks, will be available in Novo stores nationally from September.

Fashion News, by Sophie Hart

 

Working as a Stylist and Fashion Director for over 8 years, Sophie Hart is constantly immersed in the latest Australian and international trends and has a knack for finding - and flaunting - the best buys in fashion and beauty.

 

Sophie has worked as a stylist with some of Australia's most glamorous celebrities, including Jennifer Hawkins, Rose Byrne and Erika Heynatz, plus has recently appeared on the hit TV series, Australia's Next Top Model and The Biggest Loser. She has also worked as the resident Stylist for The Sun Herald's 'S' Magazine for the past 5 years, styling and writing their SHOP column which high lights fashion and beauty stories, and has now joined the Westfield fashion editorial team to bring you the latest up-to-the-second news and inspirational trends.

 

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