A brand new 'Designers for Target' Collection, created by in demand Australian fashion designers Gail Sorronda and Yeojin Bae, will be available in Target stores from October 13.

A fashion date to circle in the diary is Saturday October 13, with Target's latest 'Designers for Target' range to become available in-store.

The Spring Collection has been designed by two of Australia's hottest up-and-coming fashion talents: Gail Sorronda and Yeojin Bae.

Yeojin Bae is famed for blending 'beautiful shapes with whimsical detailing' and her range for Target is a collection of subtly seductive dressed in a palette of fuchsia, turquoise, lemon, violet, forest and black. The silhouette is sharp and accessories are used to accentuate the waistline and frame the outfit. Additionally a 40s cutout wedge is colour matched to the dresses to emphasise the strong colour palette and vintage inspired hats take it that one step further.

Gail Sorronda's collection is based on a theatrical palette of black, white and red with retro-styled dresses, voluminous blouses, jersey knits and 50s pin-up girl swimwear. Combine this with her cute heart shaped sunglasses, a sequinned bag and her signature kitten ear headbands and you've got nothing but fun.

Both Gail and Yeojin's 'Designers for Target' collections have prices ranging from $50 for a top, $70 for swimwear and $150 for dresses - an absolute bargain for such beautifully designed looks and sure to sell out super fast.

While the ranges won't be available in the stores until October 13, you can go online to view the full collections now at www.designersfortarget.com.au.

'Designers for Target' collections are not available in all Target stores. You will find them in the following Westfield Centres:-
NSW: Bondi Junction, Chatswood, East Gardens, Hornsby, Liverpool, Miranda, Parramatta, Penrith
QLD: Carindale, Chermside
SA: Marion, Tee Tree Plaza
VIC: Fountain Gate, Southland
WA: Carousel, Innaloo, Whitford City