Westfield Group
The new Sportsgirl for Butterfly range includes a beaded bracelet (top) and silver bracelet with chunky butterfly (bottom)
The Butterfly Foundation provides support for Australians who suffer from eating disorders and negative image issues. Since Sportsgirl began working with the Butterfly Foundation in April 2007, Sportsgirl have raised over $250,000 for this important community based organisation through selling special Butterfly Foundation accessories like the extremely popular Butterfly Hope Bracelet.
Excitingly this month Sportsgirl is elevating and relaunching the Sportsgirl for Butterfly range. The new collection is made up of three beaded bracelet styles and a necklace, with all profits from sales going towards bring hope to the life of sufferers of eating disorders and promoting positive body image. Prices range from just $5.00 for a thin silver bracelet to $12.00 for the beaded necklace.
Head to your closest Sportsgirl store now to show your support, plus for more information on the Butterfly Foundation and Sportsgirl's involvement head to the Sportsgirl website.
Alicia Richardson has worked in fashion media for the past 14 years. The first five were spent as part of the editorial team at Australian Elle Magazine, she then moved to New York in 1999. Based in Manhattan for the following five years, she worked on American Elle Magazine and www.elle.com (covering fashion, the New Yorks shows and beauty) and helped to launch the Bloomingdales fashion title, B Magazine, where she remained Beauty Editor until 2004.
Now back in Sydney and Editor of What's What, Alicia is able to immerse herself in both local and international fashion to keep you up-to-the-second with all the news and inspirational trends.
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