To celebrate their launch into Target stores, Bourjois cosmetics are attempting to set a Guinness World record by conducting the most makeup applications in a day.

To make this happen Bourjois are inviting Australian women to be a part of this fun record breaking attempt, which are to be conducted by a team of Bourjois makeup artists at five Target stores around the country on Saturday August 2nd 2008, including Westfield Bondi Junction, Westfield Chermside and Westfield Marion.

Registration will begin at 9:30am in front of the Target locations, with the express makeovers running from 10am through 4pm. Plus the first 300 people at each store who take part in the event will receive a full size Bourjois Blush Pot as well as a gift bag full of goodies.

Bourjois is a much loved French makeup brand that has been making women all the more beautiful for over 140 years. Bourjois is famed as being colourful and chic, much like the Parisian woman, and it is exciting that it is now available in Target stores nationally.

For more information on the this major Bourjois makeover event click here.

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What's What celebrity stylist Fifi Milne appeared on Channel Seven's The Morning Show today to take viewers through her top ten tips to easily make your look as fabulous as possible.

Tip 1: Keep your silhouette balanced. This means if you have a full skirt wear a top that is fitted and similarly if wearing a baggy tops you need to pair with narrow pencil skirts or slimline pants.

Tip 2:  Keep to three colours on the body. Wearing more than three colours at once is too tricky to pull off.

Tip 3: Table top dressing is wise - this means you keep the focus on the upper half of your body (from the table top up).  Don't wear bright floral trousers or anything that focuses on your legs, instead select basic black pants and skirts then add interest with colourful and printed tops and jackets.

Tip 4: High waisted skirts and pants are flattering.  They tuck the tummy in and give the illusion of long legs (yes please!) Hipsters give most of us short legs and long bodies which is probably not the ratio you are looking for.

Tip 5: A waist cinching belt will give you shape and the illusion you are curvy

Tip 6: Stick to knee length skirts. This is the most flattering length as it is where the leg is at it's slimmest point.

Tip 7: Forget the rules of colour. Navy and black teamed together is chic!

Tip 8: Use bags and shoes to add colour. And don't worry about matching your shoe and bags together colourwise, this is no longer necessary. Plus if you do opt for a black shoe, look for texture to up the interest (e.g. shine or suede)

Tip 9: Keep the focus on one piece of jewellery. You don't want your pieces fighting for attention: so just one necklace or statement earrings or lots of bangles, but not all...the eye gets confused and you'll look over done!

Tip 10: White next to the face takes 10 years off! Wear a white Tee or a white shirt to look younger.

Details on fashion items What's What model Louise wore on today's The Morning Show segment are as follows:

Cue navy skirt $189
French Connection red & white striped top $59.95
Sportsgirl tailored jacket $129.95
French Connection black patent belt $89.95
Shoo Biz lace-up shoe boot $119.95
Equip red bag $29.99

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One week ago Australia lost fashion designer and entrepreneur Mark Keighery to a decade long battle with cancer. What’s What would like to pay tribute to this generous and vibrant man of vision, who made such an impact on the Australian fashion industry, and who will be greatly missed.

Mark started the MARCS label out of one store in Chatswood 1980 after realising there was a lack of both well made and colourful shirts in Australia for the male and female markets. The label proved extremely popular with it quickly growing to it's current fourteen store locations as well as being available in the majority of Myer and David Jones locations nationally.

In addition to creating the MARCS label, Mark was the first to import brands including Diesel Helmut Lang, Issey Miyake, Yoji, Pucci, Dries Van Noten, Erto, Malandrino and Juicy Couture into Australia. Diesel was the label he was most involved with, helping to wholesale the brand after originally meeting Renzo Rosso (the founder of Diesel) while waiting for a taxi in Paris and exchanging business cards.

Mark was a devoted husband and father of two lovely sons. His funeral is to be held in Rose Bay tomorrow.

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After sixteen months, Westfield Geelong opens its doors today to a completed $200 million redevelopment.

One of the highlights is the improved fashion offering including Sportscraft, Glassons, Rodney Clark, plus new youth retailers Hype DC, Glue, Edge Clothing and Mossimo, to name a few. The exciting new fashion precincts that are part of the redevelopment have been highly anticipated by local shoppers, who will no longer have to travel to Melbourne to access these popular fashion labels.

Another popular spot at Westfield Geelong is sure to be the Bridge over Yarra Street with it's expansive view of the waterfront, anchored by the Bridgeroom (a fully licensed cafe) and the Coffee Bean and Tea Leaf.

For a full list of stores now open in Westfield Geelong and opening specials please click here.

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Australian underwear company Davenport recently signed world record swimmers Eamon Sullivan and Stephanie Rice as brand ambassadors, with the pair fronting Davenport's Summer 2008 campaign.

Eamon and Stephanie, who are both representing Australia in the upcoming Olympic games, have been shot wearing all the latest in Davenport's range, including a 'Green and Gold' range - perfect for Australian fans to wear when cheering on our athletes.

With just over three weeks before the 2008 Olympic Games begin on August 8th, it is wonderful to see our local fashion industry supporting our Australian team members.

Davenport is available at Myer and David Jones stores. To see the full Summer 2008 Davenport campaign visit www.davenportunderwear.com.au

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This morning What's What stylist Thuy Bui appeared on Channel Seven's The Morning Show for Westfield, demonstrating how to pull together the perfect 'trans-seasonal' look for those in their twenties, thirties and forties.

Below are all the items Thuy featured on the models:

20's Model
Floral dress: Don't Ask Amanda @ General Pants, $89.95
Fur zip vest: Witchery, $249.95
Leather belt: Mollini, $68.00
Crochet beret: Dotti, $19.95
Scarf: Sportsgirl, $19.95
Cocktail ring: Diva, $14.95
Pendant necklace: Diva, $9.95
Chunky brown bangle: Witchery, $39.95
Assorted bangles: Portmans, from $24.95
Assorted bangles: Diva, from $16.95
Shoe boots: 'Viola' by Mollini, $148.00
Fringe bag: Sportsgirl, $79.95

30's Model
Dress: Cue, $239.00
Waist leather belt: Cue, $119.00
Parka: Country Road, $199.95
Silver necklaces: Sussan, $19.95 each
Sunglasses: 'Vogue' @ Sunglass Hut, $199.95
Platform heels: 'Veronique' by Wittner, $169.95
Clutch: Wittner, $59.95

40's Model
Jacket: Portmans, $149.95
Blouse: Portmans, $79.95
Trousers: Country Road, $179.95
Belt: Witchery, $49.95
Costume pearls: Diva, $14.95 (set of 3)
Patent heels: 'Drazly' by Nine West, $69.00
Leather bag: Witchery, $269.95

If you are interested in the best looks to take you from winter through to spring be sure to visit the What's What site again tomorrow when a Virtual Fitting Room story on Trans-seasonal dressing will go live.

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While owning the latest fashion releases is one thing, knowing that they were produced in the best and most ethical environment is also an extremely important factor. After all, everyone wants to be sure that their purchase is the grand finale in an all-positive chain of events.

So it’s wonderful to learn that the Cue Clothing Co. – who produce both Cue and Veronika Maine - is taking the matter of producing their fashion as seriously as they do designing their sleek and chic creations in the first instance. A newsletter has just been sent out by Rod Levis, Founder and Owner of the Cue Clothing Co. to advise that not only are they fully Australian owned, but their designs are also predominantly Australian made.

The benefit is both the knowledge that Australian workers have been given employment opportunities and the garments have been manufactured in the best conditions. Also, as the newsletter explains “This enables a product reflecting the most recent international trends to be delivered to your nearest Cue or Myer store as quickly as possible. This is the big advantage of local manufacture even though it is a more expensive option.”

What’s What feels it is important that the Cue Clothing Co., who are celebrating their 40^th year in the industry, is commended and supported on their strong stand to ensure that the highest of standards are upheld for both Cue and Veronika Maine, which as a result helps to set the highest levels for the Australian fashion industry as a whole. 

Undoubtedly you'll feel even more special when wearing Cue and Veronika Maine with this wisdom under your 'fashion belt' too.

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We love Diva for being able to provide the most up-to-the-second fashion accessories at the most reasonable possible prices. So it's certainly worth knowing that a new range has just hit the Diva stores: Gold Fever.

In the exciting new Diva Gold Fever range you will be able to stack your arms with bangles, both thick and thin and in all kinds of finishes, go mad for butterflies with them featured both on charms and rings, plus indulge in art deco vintage style rings and chic cluster necklaces. Plus there are cream and gold enamel earrings and large disc earrings. You have a gold wish? Well it is more than likely that Diva will be able to grant it.

To view the new Gold Fever range head to the Diva site or your favourite  Diva store. Also be sure to get some tips on the latest ways to wear gold in the  What's In: Gold Rules feature.

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