Australia Day is a wonderful time to reflect on the positives of this wonderful country. But there's no need for our loyalty to all things Australian to be demonstrated solely on January 26th, and Davenport have come out with a range of underwear that will allow you to wear either the Australian flag, or other national symbols, with pride every single day of the year if you so wish.

Suitably the campaign for this new Davenport ‘Australia Day’ collection features two of Australia’s most popular young athletes, Stephanie Rice and Eamon Sullivan, along with clever underwear featuring a most patriotic Aussie Kangaroo emblem or the Southern Cross flag.

The women’s collection incorporates cheeky boy-leg and bikini briefs with sculpting contour bras, while the men’s range include the innovative ‘Body Fit’ short – designed to support in all the right places due to it’s comfy jersey cotton mix, also available in a brief.

The Davenport Australia Day Collection is available now at Myer stores nationally.

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January 20th 2009 is a historic day in the making with United States President-elect, Barack Obama, scheduled to be formally admitted to office on Inauguration Day. This is set to be one of the greatest celebrations in the history of the United States, with the entire nation gripped with inauguration fever and celebrities including Beyonce, Jay Z, Aretha Franklin, Denzel Washington and Oprah Winfrey all heading to Washington to take part and support Obama.

What the new US First Lady Michelle Obama is going to wear to the ceremony has been under discussion for many months now, with whichever designer chosen certain to benefit on many levels from the amazing publicity, as well as being written into the history books. So it is exciting to learn that Australian make-up brand ModelCo's eye shadow has been chosen by Mrs Obama's make-up artist, Ingrid Grimes-Myles, for the big day.

Grimes-Myles has released to the media that she will be creating a 'Chic Neutrals' look for Mrs Obama on Inauguration Day, for which she will be using ModelCo Colourbox Eye Shadow in Seychelles. This now-famous ModelCo shade is certain to sell-out around the globe with thanks to such a stellar endorsement.

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Just Jeans have always embraced individual style, accessible to all, with something for every taste. So fittingly this winter, Just Jeans will launch a campaign to reflect the individual style of us all.

To do this Just Jeans have enlisted a diverse cast consisting of a number of notable international and homegrown Australian heroes at the height of their field. Chosen because they replicate and represent the ideal of individual pride, the Just Jeans Winter Cast stars include international actress Teresa Palmer, Video Hits music host and environmentalist Fuzzy Agolley, All Saints actor Andy Whitfield, Australian Idol music talent Dean Geyer and models Elyse Taylor and Simone Kerr.

Based on the understanding that we style ourselves by the way that we define ourselves, The Just Jeans Winter Cast campaign is sure to inspire our fashion choices in the the year ahead, What's What will bring you more on this campaign as it arrives.

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International astrologer Jessica Adams has partnered with What's What, allowing us to give away twenty-five autographed copies of her amazing book 'Essential Astrology for Women: The Complete Astrology Guide to 2025'.

In this Jessica looks at all facets of women's lives from relationships with life partners to bosses, colleagues, flat-mates and friends.

Jessica brings her fresh contemporary take to women's Indian Moon signs, Chinese Zodiac signs and also surveys money, career, home, family and business predictions until 2025.

Written with Jessica's signature flair and humour - and packaged for her funky contemporary market, Astrology for Women is a must-have for any woman keen to follow her star.

Enter now to win a copy of Essential Astrology for Women.

Competition closes January 30th, 2009. Terms and conditions apply.

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For Sportsgirl's January fashion they have two themes for you to dress up in - 'Almost Famous' and 'East End Girl'.

Almost Famous is based on the quote "What, this old thing? I picked it up in Romania when we toured there." But fortunately Sportsgirl have taken the travel time of getting to the Eastern European markets out of the equation and have filled their stores with muslin, jacquard, silk and moody floral, rich colours and enough embellishment to start a revolution.

East End Girl has two different moods, the urban tough girl looks favoured by East London's Hoxton scene and new wave gypsy looks that hark back to 1970's rock chic. Urban tough gal is about cut and edge, new wave gypsy is about texture and mood.

The look shown here is from East End Girl range, named all so appropriately 'Booti-licious' and consists of a Sportsgirl 'Spliced' cool girl tee $59.95, Sportsgirl longline tank $29.95, Sportsgirl crochet skirt $99.95, Sportsgirl jewelled chunky bracelet $39.95, Sportsgirl zip chain clutch $29.95 and Sportsgirl buckle biker boot.

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