Westfield Group
In 1996 Amanda Briskin had a passion for designing bags, no formal training and a meager budget of $5,000. Now, Mimco, the company she founded is synonymous with stylish, individual and quirky accessories.
The latest chapter of this homegrown fashion story is in stores as Mimco’s dreamy new range "Souvenir Delirium". Influenced by the nostalgic charm of the 40’s and 50s and the irreverence of the early 90's it's sure to hit that quirky spot. The campaign shots, featuring our favourite and most successful ‘Australia’s Next Top Model’ series 4 winner Alice Burdeu, borrows from the fabulous London Tate Modern Gallery’s Cildo Meireles exhibition.
My favourite pieces include the ‘silver top’ clutch, the ‘graduated shield’ neckpiece and the oh so hot ‘speakeasy deco heel’
Dare you to walk in and not walk out in a delirium and in love with a souvenir!
Working as a Stylist and Fashion Director for over 8 years, Sophie Hart is constantly immersed in the latest Australian and international trends and has a knack for finding - and flaunting - the best buys in fashion and beauty.
Sophie has worked as a stylist with some of Australia's most glamorous celebrities, including Jennifer Hawkins, Rose Byrne and Erika Heynatz, plus has recently appeared on the hit TV series, Australia's Next Top Model and The Biggest Loser. She has also worked as the resident Stylist for The Sun Herald's 'S' Magazine for the past 5 years, styling and writing their SHOP column which high lights fashion and beauty stories, and has now joined the Westfield fashion editorial team to bring you the latest up-to-the-second news and inspirational trends.
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